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1 product mix consistency
марк. связанность товарного ассортимента [товарной номенклатуры\] (степень близости ассортиментных групп, составляющих товарный ассортимент; напр., компания Х продает различные финансовые продукты, а компания У продает все — от очков до памперсов)See:Англо-русский экономический словарь > product mix consistency
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2 product mix consistency
Реклама: гармоничность товарной номенклатурыУниверсальный англо-русский словарь > product mix consistency
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3 product mix
1) марк. = product assortment2)а) учет структура (выпускаемой) продукции (соотношение долей ассортиментных групп в общем ассортименте выпускаемой продукции)б) учет, торг. структура продаж (соотношение долей ассортиментных групп в общем объеме продаж компании; может быть представлена в денежной или в физической форме; т. е. в форме долей выручки от продаж или же долей количества проданных единиц)See:monetary measurement, physical measurement, sale proceeds, product mix consistency, product mix depth, product mix length, product mix width
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смесь продуктов: разнотипные товары, предлагаемые данной компанией клиентам.* * *товарная номенклатура; ассортимент услуг (банковских). . Словарь экономических терминов . -
4 product mix
Mktgthe variety of product lines that a company produces, or that a retailer stocks. Product mix usually refers to the length (the number of products in the product line), breadth (the number of product lines that a company offers), depth (the different varieties of product in the product line), and consistency (the relationship between products in their final destination) of product lines. Product mix is sometimes called product assortment. -
5 гармоничность товарной номенклатуры
1) Advertising: product mix consistency2) Business: harmony of goods nomenclatureУниверсальный русско-английский словарь > гармоничность товарной номенклатуры
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